David Protein: Scaling a High-Growth Protein Brand with Atomix Logistics

Key Metrics

• Founders sold RXBar for $600MM+
• David Launched September 2024 (Shipping 175K+ Orders DTC)
• Retail + DTC Strategy: Multi-Million Dollar DTC + National Expansion into Retail 2025 

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Overview

David Protein, founded by Peter Rahal—the mastermind behind RXBAR—alongside Zach Ranen of RAIZE, is revolutionizing the protein bar industry with its focus on high-quality, low-carb, and deliciously innovative snacks. Following Rahal’s success selling RXBAR to Kellogg’s for $600 million in 2017, his new venture has already secured $10 million in seed funding and built a loyal customer base with its David bars. As the brand gears up for retail expansion, Atomix Logistics has partnered with David Protein to ensure seamless operations, from maintaining top-tier product quality to delivering rapid order fulfillment.‍
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David Protein’s Journey: Growth Fueled by Innovation and Precision

When David Protein set out to disrupt the protein bar industry with bold flavors and uncompromising quality, the challenge was clear: rapid growth demanded a logistics partner that could scale alongside their ambitions. Enter Atomix Logistics—a partnership that would go beyond simply managing orders to creating a seamless foundation for sustainable expansion.

As David Protein introduced new flavors to a rapidly growing customer base, the need for adaptable fulfillment solutions became urgent. Atomix stepped in with precision. Their innovative Rules Engine played a key role in this success, allowing them to create custom rules tailored to David Protein’s specific needs. From automatically determining packaging dimensions to selecting the most efficient shipping methods, the Rules Engine optimized fulfillment processes, ensuring every order was handled with maximum accuracy and efficiency. This level of customization was instrumental in supporting David Protein’s fast-paced growth while maintaining their high standards.

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David Protein has rapidly expanded its retail presence to over 20 regional stores, including Foxtrot Market, Westside Market, and Central Market, along with 10+ national chains like 7-Eleven and Vitamin Shoppe. Entering the retail space marked a major milestone for the brand, bringing new challenges like navigating strict compliance standards and managing the logistics of large-scale shipments and distribution networks. Atomix Logistics stepped in with their expertise, handling these complex processes behind the scenes. This allowed David Protein to stay focused on their mission of delivering high-quality, delicious protein bars to an ever-growing audience, meeting the demands of retail with ease and confidence.

Together, David Protein and Atomix Logistics have written a success story of shared growth. It’s not just about solving logistical problems—it’s about building a foundation for innovation, adaptability, and long-term success. Every new flavor launch, retail expansion, or logistical challenge is met with a collaborative spirit and a commitment to excellence.

This isn’t just a case of a brand and a logistics partner working together—it’s a story of symbiotic growth. With Atomix’s operational expertise and David Protein’s passion for innovation, the future is as exciting as it is limitless. The best part? They’re just getting started.

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What’s Next for David Protein?

David Protein is just getting started, and the road ahead is as exciting as it is ambitious. With a relentless focus on innovation, the brand is constantly pushing boundaries—experimenting with bold new flavors, and embracing customer trends. Retail expansion is a key part of this journey, with plans to bring David Protein to store shelves nationwide. Breaking into retail is no small feat, but with the right strategies and the support of Atomix Logistics, the brand is well-positioned to reach an even larger audience.

As David Protein continues to scale and reach new markets, Atomix Logistics plays an integral role in ensuring the brand’s success. From streamlining inventory management to fine-tuning supply chain operations, Atomix offers the expertise and infrastructure needed to navigate the challenges of growth seamlessly.

But this partnership is more than just logistics—it’s a shared vision of quality, scalability, and customer-first thinking. Together, David Protein and Atomix Logistics are paving the way for a smarter, more innovative approach to the protein bar industry, proving that when two great forces align, the results can be extraordinary.

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So where to from here? The sky’s the limit. Whether it’s reinventing how products are made or redefining the customer experience, David Protein and Atomix Logistics are a powerhouse duo, setting a new bar for what’s achievable when passion and precision work hand in hand. Their journey isn’t just about scaling a brand—it’s about setting the standard for what’s possible when businesses grow symbiotically, hand in hand.

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Are you ready to be Atomix’s next success story?

Whether you’re launching a groundbreaking product or stepping into the retail spotlight, Atomix Logistics is your ultimate partner in growth. With tailored fulfillment solutions, custom-built technology, and industry expertise, we’re here to help your brand grow and scale to new heights. Discover how Atomix Logistics can help your brand each new heights. Get Your Free Fulfillment Quote Today!