Austin Kreinz, Founder & CEO, of Atomix had the opportunity to sit down with Keith Stanley, the Director of the Near West Side in Milwaukee, WI to discuss Ecommerce, Entrepreneurship, Logistics, and much more!

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[A Full Breakdown By Minute of the Conversation is Provided Below]

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Here’s a link to a snippet discussing in-house vs. outsource fulfillment:

Link: https://bit.ly/inhouse-vs-outsource-fulfillment

• Maintaining control of operations with a 3PL, &
• The importance of the “Micro-Pods” to provide the personal touch & direct ownership.

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Here’s a link to a snippet discussing how Atomix provides high-touch services:

Link: https://bit.ly/atomix-handwritten-notes

• That replicates the same level of care as eCommerce brand owners.

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Here’s a Breakdown of the Interview By Minute:

1. Introduction & The Founding Story of Atomix: 0:00–1:50
2. Ecommerce & DTC Fundamentals: 1:50–3:00
3. Moving to Near West Side Area in Milwaukee (Yardwork for Owner): 3:00–4:30
4. Cultural Importance & Central Location of Milwaukee: 4:30–6:00
5. What’s a 3PL & Only Two Choices for Ecommerce Brand to Ship Product: 6:00–8:30
6. Atomix Differentiator (High-Touch, Customizable) & Handwritten Notes at Scale: 8:30–10:00
7. Growth of Ecommerce with COVID & Personal Touch Value in Ecommerce: 10:00–11:00
8. (In-house vs. Outsource) How To Maintain Control with 3PL Operations & Switching 3PLs: 11:00–12:30
9. Trade-offs of Outsourced Customer Support (blog here) & The Micro-Pod Model: 12:30–14:45
10. Are You A Good Client for Atomix (blog here) — 0 Order Launch → 10,000 Subscription-based Business: 14:45–17:00
11. Consumer Goods & What Atomix Ships!: 17:00–18:45
12. Prepare to Work Relentlessly & Focused: Advice to Entrepreneurs & Startups Growing Online Sales: 18:45–20:00
13. Importance of Understanding P&L Costs & Business Relationships: 20:00–21:00
14. How To Evaulate Founder’s Times, Costs, & Running Thorough Diligence Process: 21:00–22:15
15. Multi-Channel Integrations: Do We Work With Etsy Sellers or Other Niche B2B Platforms like Faire: 22:15–23:15
16. Only Fully Open-Door Policy for a 3PL Partner & Being A Part of The Community: 23:15–24:30
17. Making “That Jeff Bezos Money” & Future Partnerships: 24:30–25:30
18. Hiring & Open Positions; 30+ Open by End of 2022: 25:30–26:30
19. Thank You For Your Time!: 26:30–End

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Here’s a link to the full youtube video:

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